Xuanma Pastry Challenge | How Our Global Fans Enjoy Their Bites!
From air fryer hacks to tea pairings—see how the world is loving Xuanma pastries!
At Xuanma, we believe that pastries are more than just food—they’re a moment to savor, a joy to share, and… a trend to join! Across Instagram, TikTok, and beyond, fans from all over the globe are putting their own delicious twist on how they enjoy our signature pastries.
From stunning unboxing videos to unexpected pastry pairings, the #XuanmaPastryChallenge is your chance to show the world how you snack like a pro.
xuanma purple yam egg yolk with tea
💡 What Is the #XuanmaPastryChallenge?
It’s simple:
Snap, film, or style how you enjoy your favorite Xuanma pastry—and share it with the hashtag #XuanmaPastryChallenge.
Whether it’s:
Your first bite reaction
A time-lapse unboxing of our latest Limited Edition flavors
Your own creative pastry recipe using our salted egg yolk pastry
A gorgeous flat lay with tea or coffee
Or even… a taste test with grandma 👵
There’s no wrong way to enjoy Xuanma—just your way!
🌍 Global Fans, Local Flavors
Here are some fan-favorite ideas from around the world:
🇸🇬 Singapore:
Air fryer + Salted Egg Yolk Pastry = 3 minutes of golden flakiness! Crisp outside, lava inside.
🇺🇸 Los Angeles:
Paired with iced oat milk latte and jazz music. A “me-time” moment that melts stress and crust.
🇯🇵 Tokyo:
Unboxing video with origami + sakura petals. Aesthetic meets appetite.
🇫🇷 Paris:
Topped with vanilla whipped cream and berries—a “pâtisserie fusion” twist.
🇨🇳 Shanghai:
Shared during a family tea ceremony. Multiple generations, one delicious bond.
🎥 Unboxing Moments That Went Viral
Our Limited Edition boxes don’t just taste good—they look incredible too. Users are sharing:
✨ Slow-mo box reveals
📦 Gift unwrapping ASMR
📝 Taste rating breakdowns
💬 Reactions from parents, partners, and pets (yes, we’ve seen the puppy videos 🐶)
📲 Tag us and we might feature you in our official feed or stories!
🚀 How to Join the #XuanmaPastryChallenge
Grab your favorite pastry (or try a new Limited Edition one!)
Record your experience – video or photo, casual or cinematic
Post on Instagram, TikTok, or Xiaohongshu
Use hashtag #XuanmaPastryChallenge and tag @xuanmapastry
👉 The most creative posts will win exclusive early access to upcoming flavors and gift boxes!
✨ Bonus: Creative Serving Ideas to Inspire You
Warmed in an oven and topped with a scoop of vanilla ice cream
Paired with Pu’er tea for a traditional meets modern moment
Cut in half and shared with someone special
Served with candles and flowers as a birthday breakfast surprise
Don’t just eat it. Create a moment with it.
📢 Let’s Make It a Global Pastry Party!
No matter where you are—Shanghai, San Francisco, Seoul, or Sydney—your Xuanma moment is unique. Let’s bring those stories together under one delicious tag: #XuanmaPastryChallenge
So…
Ready to show us your way of enjoying a Xuanma pastry?
🎥 Your bite could be the next viral delight.