Why has this snack won worldwide attention?
Food trends fade fast, but XuanMa’s egg yolk pastries are everywhere—from Shanghai to New York, even Southeast Asia. Why? Let’s see.
A Traditional Treat Goes Global
If you’ve been on TikTok or Xiaohongshu (China’s mix of Instagram), you’ve likely seen them. They are flaky, golden pastries filled with smooth bean paste and a rich, salted duck egg yolk in the middle.
These are Chinese egg yolk pastries. They look great and taste even better. They’re truly addictive.
At the heart of this viral trend is one name: XuanMa.
Why Is Everyone Obsessed?
From glowing reviews to unboxing videos, egg yolk pastries are trending for good reason. Here’s why:
- Multi-layered textures: flaky outside, creamy middle, a touch of chew
- Balanced flavors: sweet + salty, buttery but not greasy
- Visually satisfying: golden sheen, molten yolk, perfect for that slow tear shot
- Culture in a bite: it’s not just dessert—it’s tradition reimagined
What Makes XuanMa Stand Out?
XuanMa didn’t just join the trend—we helped start it. With roots in handcrafted home baking, we’ve modernized the classic recipe without losing its heart.
Here’s how we do it differently:
Freshly Baked, Never Stored
- Zero inventory: baked to order, so it’s never sitting on a shelf
- Cold-chain delivery ensures freshness on arrival
Real Ingredients, Bold Flavors
- Red bean, sweet purple potato, matcha, cheese & fruit fusions
- No artificial fluff. Just honest flavor.
Social Media Loves Them—And So Will You
“One bite and I was hooked—these are seriously addictive!” “Finally found an egg yolk pastry that’s rich but not overwhelming!” “Perfect for afternoon tea—and the photos come out gorgeous!” （These are just a few real comments from Xiaohongshu, China’s lifestyle hotspot. ）
People from Shanghai to food lovers in New York, and even those across Southeast Asia, are loving the taste and vibe of XuanMa.
More Than a Snack: The Perfect Gift
Send Mid-Autumn wishes or surprise a foodie friend abroad with our pastries. They come in lovely boxes that say: “I care.”
- Perfect for festivals, corporate gifts, or just because
- Individually wrapped for freshness and convenience
- Each box is a piece of edible craftsmanship
Ready to Join the Trend?
Skip the knockoffs. Get the real thing—fresh, handcrafted, and delivered with care.
Shop XuanMa Now —— Limited Offers On!